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Makeup For Camera: Photos & Videos
By Jennifer Kalman
How do I select colors that will look good for my special event photos and videos? I want to look glamorous, but not overdone - do 'photo-ready' or 'camera ready' colors look too heavy or fake?
Makeup colors that look best for photography and video are usually highly-pigmented, meaning they contain strong color pigments and are not sheer. A highly-pigmented color product will allow the user to apply a small amount to achieve a bit of color, or it can provide a darker, dramatic color when applied more heavily. This allows a lot of flexibility for the user to achieve the look she wants. Also, the strong color pigment in highly-pigmented colors will hold up against the harsh lighting from cameras (no washed-out, ghostly looks) and will show off the facial features beautifully. Another benefit of highly-pigmented colors is that they will last longer, through many hours of fun and dancing!
'Photo-ready' or 'camera ready' does not have to look thick or false. With highly-pigmented colors, the user has control over how much color she applies, whether she prefers and soft, natural look or a glamorous, dramatic look. The purpose of is to enhance and show off your beauty, not cover it up! To provide a smooth canvas for your colors, first apply your foundation carefully and finish with
a translucent loose powder then follow with lip, eye and cheek colors. Blend each product carefully, avoiding harsh lines, and check your work under a strong light or in daylight if possible. If you've applied a bit too much color, use cotton swabs to blend out any harsh eye lines or smooth away overly dark shading. Avoid trying to correct mistakes with fingertips since the natural oils on the fingers can lead to messy, blotchy colors. And if your blusher needs correcting, just use a bit of loose translucent powder over the blush to tone it down - and again, for best results, no hands on the face!
It is recommended to do a 'practice' session at home at least once before your special event - practicing with your can be like a 'dress rehearsal' of how you will look and will allow you to refine your application techniques. If you choose to wear false eyelashes, definitely do a 'try-on' session at home prior to your event so you will feel comfortable applying them on your big night. Eyelashes do feel different on the eyes and if you've never worn them, it make take a few minutes to get accustomed to them. Plus, practicing your total look will give you more confidence in your own skills on the day of your big event.
Let your confidence shine through while showcasing your beauty! Have a wonderful time at your event!
Jennifer Kalman is a Commercial Makeup Artist with over 18 years of on-set makeup experience and a long list of credentials. She is also the founder of QDazzleProm.com, a makeup resource site, and her own high-pigment, camera-ready makeup color line. Jennifer enjoys helping women improve their makeup skills through her online teachings: makeup illustrations, tips, techniques and writings. She firmly believes all women can be gorgeous!
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